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7. Long-Run vs Short-Run Behavior
• In the short run, the consumption function is stable.
• In the long run, however, factors like technological progress, cultural changes, and
expectations can alter consumption patterns.
Illustrations of the Law
Example 1:
Suppose a person’s income rises from ₹10,000 to ₹12,000.
• Consumption rises from ₹9,000 to ₹10,500.
• Savings rise from ₹1,000 to ₹1,500. Here, consumption increased, but not by the full
₹2,000. A part was saved.
Example 2:
In a developing economy, when rural households earn more due to good harvests, they
spend more on food, clothing, and festivals, but also save part of the income in gold or bank
deposits.
Criticisms of the Law
While Keynes’s law is influential, it has been criticized:
1. Ignores Long-Run Changes: Consumption habits may change over time due to
cultural shifts, innovations, or rising aspirations.
2. Assumption of Stability: The consumption function may not remain stable in
dynamic economies.
3. Role of Credit: Keynes focused on income, but modern consumption also depends
on credit availability.
4. Developing Economies: In poorer countries, MPC may be close to one, as people
spend almost all of their income on necessities.
5. Wealth Effect: Consumption depends not only on income but also on wealth, assets,
and expectations.
Significance of the Law
Despite criticisms, Keynes’s Psychological Law of Consumption remains significant:
• It explains why savings increase with income.
• It highlights the importance of investment in maintaining demand.
• It provides the foundation for Keynesian policies of government intervention.
• It helps understand the dynamics of aggregate demand and employment.
Conclusion